The family behind the dispatch desk
Four people · One phone line

The family behind Hearthline.

Hearthline Freight is built around an unfashionable idea: the person taking your call is the same person tracking your load. The structure that makes us small is the same structure that makes us useful on the freight where it shows. Every load has a person who knows it by heart; every shipper calls their broker by first name.

Four
people on the desk
One
broker per account
Same day
quote turnaround
No
ticket numbers

The Rose family

Four people. One desk. No one you can’t reach by name.

The team is deliberately small — and most of it is family. These are the brokers, dispatchers, and shipper-relations leads you’ll work with from your first quote onward. No shadow org chart. No “your request has been escalated.” Whoever takes your call is whoever tracks your load.

  • Bruce

    Bruce Rose

    Founder & Chief Dispatcher

    Owner

    If you call the office, it's probably Bruce. He set the rate, picked the carrier, and will sign off the POD when the load delivers. He built Hearthline to stay small on purpose — the size where every account knows his voice and he knows theirs. Twenty-plus years moving freight, and the thing he still cares about most is the same one he cared about on day one: that the shipper never has to explain their business twice.

    “The one who answers the phone.”

  • AJ

    AJ Rose

    Chief Operating Officer & Route Strategist

    Cousin

    AJ keeps the recurring corridors honest — equipment mix, backhaul math, the carriers who actually show up. If you've shipped a lane with us more than once, AJ is the reason the second load feels familiar. He'll tell you which carrier solved the same run last month and whether they've got a truck free this week. Quietly the most competitive person in the building, which is the right kind of competitive for an operations desk.

    “The person who remembers last month’s lane.”

  • Eva

    Eva Rose

    Director of Concierge Operations

    Sister

    Eva runs the shipper experience, which at a brokerage this size means she runs the part that matters. She calls back within the hour, walks a new account through their first load, and makes sure the dispatcher who quoted the freight is the one tracking it through delivery. She is the reason a missed check-in call becomes a sorry-about-that follow-up instead of a missed check-in call. If the Hearthline experience has a shape, Eva drew it.

    “Where “we’ll call you right back” lives in the org.”

  • Ashlee

    Ashlee Young

    Head of Shipper Relations

    Sister-in-law

    Ashlee is the front door. New shippers meet her first; regulars hear from her often. She picks up quotes in the morning, checks in mid-haul without being asked, and writes the email you actually want to read at the end of a hard week. Warm on the phone, harder than she looks in a rate negotiation. The brokerage runs the way it does in part because Ashlee decided, early on, that the standard version of this industry wasn't good enough.

    “The voice you’ll hear most when you call in.”

The concierge pledge

One broker per account. From the first quote to the final POD.

It sounds simple, and we promise it because it is simple — it’s just not how most brokerages are built. The big desks scale by handing accounts to whoever has bandwidth. We scale by staying small enough that the same person can hold your lane in their head, week after week. That person books your carrier. That person picks up the phone when the truck is three hours out. That person calls you back.

  • You call, a person answers

    No queue, no “press 1 for sales.” If we’re on another line, we call you back the same morning.

  • Your broker, your load

    Whoever quoted the freight tracks it through delivery. No handoffs, no re-explaining your business.

  • Same names, same lanes

    Recurring shippers get recurring dispatchers. The person who knows your dock quirks from November is still here in March.

  • Family on it

    Most of the desk is family — including the bookkeeper. The standard version of this industry isn't good enough for theirs.

How it sounds from a shipper

“The dispatcher who quoted my load was the same person who called me when the truck was three hours out. That doesn’t happen with the big brokerages.”

Mid-sized manufacturer · recurring Midwest-to-Texas lane

Meet the desk

One call and you’ll know who’s moving your freight.

Bring us a load — one you’re shipping next week, or one you wish hadn’t gone sideways last month. We quote same day, and if we’re not the right fit we’ll tell you who might be. That’s the deal.

Meet the dispatch desk over a quote